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The coronavirus crisis has been the last straw. For months they have had to be closed. Which led large companies with unquestionable positions to close with losses for the first…
B2C Mailing Lead
The coronavirus crisis has been the last straw. For months they have had to be closed. Which led large companies with unquestionable positions to close with losses for the first…
Driven by behavioral patterns generated by the pandemic and by the global launch of Disney +. The Pharmaceutical Industry : Although the anti-vaccine movement and conspiracy theories are hitting hard…
Because the purchases have been mainly online and that has generated more problems when it comes to getting it right. When buying online. It is more likely that errors will…
The next big challenge of this Christmas campaign will be the avalanche of changes and returns in ecommerce Consumers have bought more online but also plan to return and exchange…
The golden age of advertising on Amazon: its advertising division is already growing in revenue above the other divisions of the giant 73% of the thousand big brands are already…
Therefore. Pivot to the online market. In its favor is its wide network of physical stores and also having a solid brand image (it has been operating for decades). Against…
Produce more household products The trend is being seen clearly in the United States. Where many of the large consumer goods companies have their epicenter and where it is expected…
Ultra-organized jobs. His Roomba was their “break the frame” moment. Frame-breaking moments are spaces where adults break free from the confines of adulthood and its responsibilities. Lindstrom explains. They are…
However. And except for a few occasions marked by necessity. We have not talked much about these other appliances. From his Roombas I know anecdotes and even videos. I know…
Their elements (they have changed how they use preservatives or dyes) or their commitment to sustainability. They want consumers to feel good about the brand and the new visual identity…
It is also a major challenge and one that has created a surprising paradox. When the returns do not compensate The new paradox of Slovenia phone number is that of…
If smes discovered anything this year. It is that what makes them strong is what makes them different. You just have to think how in times of anxiety. Consumers preferred…
A virtual tailor app. Has been customizing garments in this way for six years. As smartphones get better and better and their cameras more sophisticated. The service is becoming more…
Royal Communication Marketing and Communication Agency. 15 years innovating for brands For now. As Amazon makes clear on the page within its online store in the United States. The service…
However, For his part. César Hernández. General Director of Marketing at Mahou San Miguel. Explained what this alliance means for the company: “We are very pleased to present this agreement…
Than 10 years of experience in research. Analysis and business development in the digital field in firms such as Lacoste and as one of the founding partners of “The Data…
Despite this. The forecasts are that things will not improve during these six months ahead. Jope expects the recovery to start during the second half of the year and in…
Effie Awards Europe and Effectiveness Partnership. Solid and strong brands will be able to weather the storm that is expected to be 2021 in economic and social terms (the pandemic…
But rather by not knowing how to change with the industrial revolution that was taking place. Having a powerful brand identity is a crucial asset. So much so that it…
As Warc concludes in this thread. Inspiration has become a “vehicle for growth” and a significant opportunity. Although in the past inspiration was not necessarily part of the brand strategy.…
But also where the money goes. A study carried out in the US at the end of last year already indicates that 56% of marketers believe that programmatic advertising is…
Will be a year of advertising boycotts of brands and companies unconcerned about the safety and ethics of their actions and advertisements Consumers are. After all. More concerned than ever…
How to work in that environment. Boost teamwork Workers. As work psychology has shown. Tend to care less about the company abstractly and generally than they do about the team…
My online meat and food store. The table segments the visits and transactions by device. Where it can be clearly seen how users who use a mobile device generate 82%…
Canpaying more to acquire a client will win Attention here. It is the one who CAN pay more. Not the one who spends more. Just like traditional advertising. Digital advertising…
Hoping it will be useful for those who are thinking of starting or growing their digital business. Rule No. 1: Making Ecommerce is not making a web page Usually when…
Supermarkets such as Lidl or Aldi. Which have made good prices their emblem. Do not have an online version (although Dia does have one and it works quite well). Nor…