The result: the open rate is no longer reliable. And that’s just one of the statistics that email marketers like to look at. All users who have Apple Mail Privacy Protection turned on Anguilla Email List an open rate of 100%, because Apple downloads all open pixels. The actual open rate of the receiver cannot be. The result: the open rate is no longer reliable. This approach by Apple has an effect on the open rate and the functioning of real-time content. The email is downloaded in its entirety by Apple when it is sent, and Apple caches these images (without exceptions) for a minimum of 48 hours. As a result, real-time content. Which normally refreshes with every.

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Also read: Privacy settings Apple iOS 15: good for user, challenge for marketer What is the real impact? This announcement from Apple has caused quite a stir in the email industry. But let’s face it, this change only impacts Apple users using the Apple Mail app from iOS 15, iPadOS 15 & macOS Monterey. Does the Anguilla Email List have an iPhone, iPad or Macbook, but is using a different mail app? Then the Mail Privacy Protection has no influence. The same is of course true for other mail apps, such as Gmail or Outlook. In addition a new operating system is not immediately by every user. This can even take months. To illustrate, only 85% of modern iPhones are currently running on iOS 14 since its launch in September 2020.

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It is therefore likely that not all Apple Mail app users will come Anguilla Email List direct contact with Mail Privacy Protection. However, this will immediately result in a higher open rate than what is actually the case and this effect will only increase as the adoption of the new operating system increases. It is also good to Anguilla Email List that Apple’s previous privacy measures have been positively received by its users. For example, the protection against party cookies in apps earlier this year has been accepted by more than 95% of users in the United States.

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