The enlarged perspective means with more
However. the relationship between brands and customers does not stop at sales. To realize the core concept of D2C. we The enlarged must enlarge the perspective and bring every touch
After the evaluation I chose to join the official
For content related to Internet celebrities. finally. search for “skin care” through a search engine. Susie clicks to enter . After the evaluation the website of the beauty studio she
For example a well-known food group hopes
Direct sales relationships help brands collect first-party data. and zero-party data that touches the core needs of customers For example allows brands to pre-imagine customers and provide consistent personalized experiences
The membership system is also connected
For example. Zhujian Restaurant Group has introduced a digital membership system. In addition to being a member. you can redeem popular products for free. You can also accumulate membership points
Compared with first-party and second
The relationship between brands and consumers has gradually changed from one-way to two-way. However. tracing back to the source. consumer behavior is still based on demand. starting from diversity. Touch
The information actively filled in the
Or you hope to get an interactive experience that is more in line with your personalized nes after selecting specific preferences. What is zero-square data? Compare first-party data We can
Why zero-party data can effectively help
What are the specific differences? “Customer proactive provision” in the definition of zero-party data is the most critical. First-party data can be collected and saved directly from customers. It means
Motive hypothesis and verification of
Questionnaire data. As zero-party data. Cannot replace the three major characteristics Questionnaires are a commonly . Motive hypothesis used method in marketing activities. Customers actively share information Motive hypothesis with
If a brand wants to stand out in the
LitLoyal member points dashboard How to design CX customer experience? Analyze 5 tips through specific customer If a out in the brand experience cases! 1. Create information and data With
If consumers want to feel the
Brand’s intentions. providing personalized services exclusive to consumers is an indispensable link. Take Shin Kong Life as an example. It connects to the membership system through its official LIND account.
Figure Five tips for designing CX data
For example. Zhujian Restaurant Group has introduced a digital membership system. In addition to being a member. you can redeem popular products for free. You can also accumulate membership points
Information has assisted the well-known
Migo Gongdian Information’s LitLoyal membership loyalty platform can help brands create in-depth membership management plans. using the membership system and point mechanism of LIND official accounts. combined with member planning