These moves by Apple, positioning itself as a privacy champion, fit in with a broader trend of tech giants taking privacy safeguards. In response to increasing consumer awareness and Antarctica Email Lists stricter legislation. The disappearance of third-party cookies in all browsers is an example of this. In the field of e-mail, Apple is currently the only one. Photo of an Apple iPhone. These are the consequences for email marketing Due to the launch of Apple Mail Privacy Protection, an open rate is therefore unreliable. This means that campaigns that are Antarctica Email Lists on the basis of an open or non-open no longer work
properly. And that the activity of your database is no longer pure. Do you Antarctica Email Lists real-time content? Then be aware that it will not be loaded for Apple Mail app users who have ‘protect’ active. By being well prepared for this change, you can minimize its impact . What can you do now to prepare? The first step you Antarctica Email Lists take as an email marketer: start an impact study to map out all possible bottlenecks. That way, you’ll have a better idea of the potential impact Apple Mail Privacy Protection could have on your email Antarctica Email Lists . The impact can differ per organization. The following questions will help you with this: What percent of your database uses the Apple Mail app?
Systems Can Stop Identity Theft
Within which email campaigns is the open rate considered the Antarctica Email Lists important metric ? In which tests is the open rate a decisive metric? Think, for example, of subject line A/B tests. Which journeys are set up on the metric whether or not they are opened? Think, for example, of Antarctica Email Lists and reactivation campaigns. Which email campaigns use live or dynamic content (such as appointment details, countdown, and location)? Are you currently doing list clearing based on opens? If you use STO ( send time optimization ) check with your ESP what they are doing now to be able to maintain this later. Have you done this first impact scan? Then you can