So Personalization plays an important role in optimizing your conversion rate. In this article I zoom in on what ecommerce but personalization is and what it can offer you. Ecommerce Personalization Definition By personalization in e-commerce we mean addressing potential customers personally. There are several ways to apply personalization. It is important that potential customers become even more involved with your online store and recognize themselves in what you offer. For example, do the brands on the homepage of your webshop match the budget of the average visitor? Does a visitor usually opt for the cheaper brands, or is he or she looking for expensive products?

Relationship With The Brand Owner

It’s just an example of a question you can ask yourself. Personalized (landing) pages for your visitors An important component in the application of personalization within e-commerce is the creation of personalized (landing) pages for visitors. You need data to get to these pages. Lots of dates! Where does a visitor come from? How does a Kuwait Phone Number visitor normally move around your website? Which products are visitors from specific areas most interested in? Based on this information, you can use smart software to provide pages with personal product recommendations. It is important that potential customers become even more involved with your online store and recognize themselves in what you offer.

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With The Brand Owner

By being reminded of these products several times, a customer will purchase them more quickly. The customer may still have doubts when looking at the product page. Without an overview of the most recently viewed items, a customer is more likely to forget the product. Example of ‘products previously viewed by you’ on a website. Personalize pages based on location One of the options for applying ecommerce personalization is to create customer profiles based on their digital behavior and interests. The same customer profiles can also be set up based on someone’s location.

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