Who runs the world? Your customers, of course. For years you Antigua and Barbuda Email lists been reading professional literature and hearing during marketing conferences how crucial the customer experience is. How do you do that, create an extraordinary customer experience tailored to your customers? Have Antigua and Barbuda Email lists already walked the track of artificial intelligence or do you want to do so soon? Then definitely take these 5 insights with you. 1. Focus on ‘Customer lifetime value’ An eye opener to start: not all your customers are valuable.
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According to Pareto’s well-known 80/20 rule, 20% of your Antigua and Barbuda Email lists generate 80% of your profits. In other words: 8 out of 10 customers are not very profitable . What’s more, quite a few are even loss-making. And yet many companies continue to target all their customers. After all, marketing Antigua and Barbuda Email lists are often still an ad hoc effort: if a campaign generates new sales, it is considered successful. But for the company, the investment only really pays off if the customers keep coming back afterwards. Enter the Antigua and Barbuda Email lists of customer lifetime value (CLV) : the value of the customer over.
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the entire period that they are a customer of your Antigua and Barbuda Email lists . To determine that value, you have to take into account the historical and future revenues and costs of all activities for sales, marketing and operational activities (both one-off and recurring). That is quite a complex Antigua and Barbuda Email lists for which gut feeling – in many cases still the basis for decisions among sales and marketers – is not Antigua and Barbuda Email lists . Artificial intelligence , on the other hand, calculates this very simply and keeps it up-to-date. 2. Remember: AI-driven