You work intensively together towards a Philippines Phone Number List temporary event: a festival, exhibition, concert or performance. And often several at the same time. But now the first hurdles have been removed. Or rather, the first part of the sprint track. Because the doors of cultural institutions and festivals will probably remain closed for the time being. And with that, a big point Philippines Phone Number List in your work as a culture marketer disappears: namely informing and stimulating culture visits. A new strategy for marketers in the cultural sector? Cultural institutions can of course already prepare for the autumn programming, which will be full this year. But just now that the essence of your cultural institution has changed.
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What can he do if the ‘event promotions’ disappear in the short Philippines Phone Number List term? And in which strategic decisions play a role? At our communication agency, we are currently identifying a number of strategic communication developments in the cultural sector: 1. Responding Philippines Phone Number List to all changes: time for action 2. Go back to your overarching communication strategy – or create one 3. Focus on the identity of your organization 4. A new role for the communications officer 5. A shift to online communication 6. Future Music. What ‘we’ can open again? What these mean and how you can deal with this as a marketer, I share below. 1. Responding to all changes: time for action In the first place, it is short-term thinking for many cultural institutions.
In other words: dealing with the direct consequences Philippines Phone Number List of the closure. For many organizations this period has just passed. As a marketer you know that you have to be transparent and personal to your followers. This may be even more true in times of change. Director of Oerol, Siart Smit, shares a nice statement on the website of the festival (which will take Philippines Phone Number List place in an adapted form in mid-June): We are not doing all this to get rich, but because there is a need to make, share and tell things. In this time we feel that urge even stronger. Something will come, but what exactly, we can’t answer yet. Cultural institutions are resilient and creative. And that comes in handy in short communication campaigns.