Are you going to compete with other providers on a marketplace? Are you starting to sell through existing marketplaces ? Then ensure a competitive price and therefore a good pricing policy. In addition, there are other factors that can contribute to your success: Relevant and qualitative content : think of good photos and videos and clear product information with the most important info and keywords in the right place. Registered brand companies can take advantage of additional tools, such as their own Amazon Store and Enhanced Brand Content. What is the consumer looking for? When does he do this? What feedback does he leave? Testing and optimizing : keep testing continuously, for example with the A/B testing of images or texts.
With Dynamic Pricing Tools
Focus on getting reviews. Many consumers hesitate to make a purchase if there are no reviews. Reviews also serve as a determining factor for the algorithm of marketplaces, which improves the organic visibility of your product. Logistics : ensure that the logistics processes are well organized so that orders and returns can be Kenya Phone Number processed quickly, products are always in stock and that consumers receive quick answers to their questions. Opting for the shipping options/fulfillment method of the marketplace itself (for example at Amazon or bol.com) provides a competitive advantage. Advertising : take advantage of the opportunities that advertising offers. Paid ads influence the organic results on many marketplaces. The conversion rate is a predictive factor, it tells the algorithm that a product can also be a success organically.
Dynamic Pricing Tools
Advertising contributes to an increase in the conversion rate.ING predicts that by 2025 , 30% to 40% of online non-food turnover will go through marketplaces. The influence of the marketplace model in the e-commerce landscape in the Netherlands will continue to grow. It is therefore smart for you as a company to determine what the role of these marketplaces will be for your company. You have this choice in your own hands, but the longer you wait, the bigger the backlog becomes. Another landscape Online retail in the Netherlands is currently still highly fragmented. However, international marketplaces (think of Amazon and Alibaba) have found the Netherlands and other international platforms are also approaching the Netherlands. ING expects that one or two dominant platforms will compete with each other.