With a customer journey map you map out where the Eritrea Email List opportunities lie for: Recycling good content Optimizing existing content Creating new content If you have Eritrea Email List out all the data about your customer in a customer journey map, you are halfway there . By adding a content map to your customer journey map, you translate the content opportunities into concrete action points for you Eritrea Email List your team. For now, I’ll go further into recycling, optimizing and creating content based on your customer journey map.

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Recycle Content When analyzing the customer Eritrea Email List map, the easiest thing to do is first to see which content is currently helping your customers. After all, you already have this content. Check which existing content supports the customer journey. For example, are customers Eritrea Email List with the instructional video on your website? Put it in the spotlight and make sure the video is easy to find. Even smarter is to recycle existing Eritrea Email List into multi-deployable content. Recycling good content is one of the content marketing trends for 2021.

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For example, create an animation video based on a Eritrea Email List read FAQ. Or turn a podcast into a blog post and share the content on multiple channels. That’s how I work. When I share a podcast, I always provide a text alternative. We’ll create a web page that contains the core of the story and Eritrea Email List the full transcript. In this way we also immediately improve the accessibility of our website. Podcast SEO Transcript podcast SEO Optimize content In addition to strong content, a customer journey map also provides insight Eritrea Email List which content does not work.

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