A good example of a well-executed B2B content strategy is South Sudan Email List . Is a marketing company that sells marketing software to other companies and is primarily known for their inbound marketing . Hubspot’s strategy is actually simple. They create two types of content aimed at different phases in the buyer journey. First of all, they have a Hubspot blog on their website. This page is designed to teach South Sudan Email List businesses what inbound marketing is. They grab the attention of readers. Hubspot’s B2B content strategy. Second, they have Hubspot resources on their website. Here they share different types of content. This includes the library of eBooks, different types of templates and tools, case studies, webinars and free courses. These are to help South Sudan Email List get in their marketing strategy.
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Hub spot templates Hubspot templates hubspot ebooks South Sudan Email List eBooks hubspot tools Hubspot tools Hubspot has therefore thought carefully about what their goals are, how they reach other companies and what kind of content they want to create for their target audience. Hubspot South Sudan Email List real value to other companies through their content by making tools available even if they don’t become their customers. Pages Another example of a well-executed B2B content strategy is Leadpages . The company Leadpages makes landing page designs , among others . Leadpages is a big competitor to Hubspot, which is why the South Sudan Email List of content they produce is very similar. Their content strategy also consists of two components.
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Firstly, they have a blog in which they focus on South Sudan Email List generation and digital marketing. Here they provide information to small businesses, mainly on these topics. Pages blog They also have resources on their website. Here you can find webinars, podcasts and manuals for landing pages and lead generation. lead pages webinars Lead pages webinars lead pages podcasts Leadpages podcasts Leadpages South Sudan Email List has a good idea of what exactly they want to say with their content. Careful thought has gone into what their goals are, how they reach other companies and what kind of content they want to create for their target audience. By offering tools to businesses for free through content, they provide great value and win potential customers. Hopefully this article South Sudan Email List you enough knowledge inspiration to get successfully with your content strategy. Good luck!