Rudolf Flesch was an Austrian-American linguist, and namesake of the Flesch Reading Ease Score . There are a few things to be said for that score (for example, language is not mathematics, and simplicity is not the ultimate goal), but there is no doubt that his suggestions are useful. The readability score is Czechia B2B List on its fundamentals for a text that is easy to read and understand. Our 7 recommendations here: 1. Write short, clear sentences Your press release is not the place for literary ambitions. Of course we all want to publish that novel that is in our head, but a press release is not the place to put yourself in the literary spotlight. Write to the point and clearly, your readers will thank you for the clarity. 2.

How to Handle the Toughest

Use personal pronouns When you use ‘I’, ‘we’ or ‘them’, you provide insight into who is performing an action or making a statement. Readers do not have to think about who belongs to which verb. That reads so easy. 3. When referring back to a noun, repeat it In a writer’s mind it often makes sense to Czechia B2B List back to what was said in a previous sentence, but readers have short-term memory. It is better to repeat nouns when referring back to them. This compensates for that. Which that? That short-term memory of course! 4. Don’t write down what you wouldn’t pronounce Spoken language is seen as the opposite of written language, but that is not always right.


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If you want to write legibly, it pays to write your sentences as if you were pronouncing them. Because let’s face it (out loud), “seeing something in front of you” is much clearer than “visualizing”. 5. Cover only 1 topic per paragraph A good paragraph starts with a key sentence that announces the topic, and in Czechia B2B List sentences you provide further explanation. As a rule of thumb, keep a sentence or 5 per paragraph. Is your core sentence sufficiently illustrated and are you starting a new topic? Then it’s time for a new paragraph! 6. Limit adjectives and syllables

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