Social Media Demographics
A solid understanding of the latest social media demographics is the cornerstone of any social media strategy. As the popularity of various platforms waxes and wanes, the savviest marketers will spot new opportunities to reach target audiences on the platforms where they are most likely to build lasting relationships.
Bookmark this page as your one-stop source for the most useful demographics for every social platform to access every time you’re crafting a strategy or a report, or simply benchmarking your own audience.
It can be tempting to become almost robotic when replying to common questions on social media, especially if you’re using autoresponses, bots, or saved replies.
General social media
But people expect social media to be a place for human interaction. A little personalization is an easy way to help followers and customers feel like you’re treating them as people, rather than ticket numbers.
The Facebook Messenger automations we outlined earlier in this post all offer some capacity for personalization. The easiest option is to include a field that autofills b2b email list the contact’s name. When entering your pre-filled response, click the personalizations icon (three stars) to add these personalized fields.
When you connect Facebook Messenger to your CRM using a tool like Hootsuite Inbox, you can also use the details you have on hand to provide the best answers possible with the most relevant context for each contact.
Pinterest demographics
The company’s internal data shows it reaches 75% of 13-to-34-year-olds in more than 20 countries, and 90% of 13-to-24-year-olds.
Following a conversation, save relevant notes back to your CRM using the two-way integration in Inbox. This can include apparel sizes, order preferences, or other details that may be useful to have on hand for future chats.
Respond quickly, Businesses that reply to messages in a timely manner are awarded with a Very Responsive badge for their Facebook business page. To earn a badge, businesses must have a response time of less than 15 minutes, and a 90% response rate.
People can also see on your Messenger B2C Lead profile how quickly you usually respond to messages. A faster average response time helps build confidence and assures customers they can expect to hear from you soon.