If you are not yet completely convinced of the upcoming success of AR, then this blog may still contribute. Apart from the promising numbers, there are more benefits. The benefits of augmented reality It ensures more interaction with your target group, because of the rich user experience; AR increases the value of products and brands; Distinctiveness compared to competitors; Providing a personalized shopping experience for your users.
Apply AR as a content marketer
Low-threshold, because of application on the smartphone; No big investment needed; Ability to always show details of products. Consumers are becoming more and more demanding, but millennials and Generation Z have grown up with this digital Advertising Agency Mailing List revolution and will soon know no other way. It is up to the companies to respond to this, perhaps silent, need. AR . integration examples Before I go through how you can apply augmented reality yourself in your daily life, let’s look at the pioneers in this field. For starters, Gucci.
How does augmented reality work?
They had an app built by Wanna, where they wanted to digitize the sneaker catalog and apply Wanna’s technology in the app. Below you can see the result of their collaboration: an AR app to try on your shoes. Source: wanna.fashion/gucci Another example is a business card with AR technology. You can see a YouTube video below in which you can view the result. The card looks very normal, but if you turn it over and scan the back, you will see that there is movement.