Do you know which content on your site performs best? And which Australian Email Lists has a lot of potential to reach that leading group? Top-performing content is a site’s content. Content that works well for you in many ways. If you have a clear picture of which pages those are, you can further Australian Email Lists the return of that content and fine-tune your content strategy. How do you determine your content sweet spot? Content sweet spot and content strategy For some, the content sweet spot is the overlap between a company’s Australian Email Lists and skills with the wishes, challenges and stumbling blocks of the target group. You then use that overlap in your content strategy and planning.

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That doesn’t really go far enough for me. Frankly, I think it is Australian Email Lists logical that you link the two in the content strategy. But then, in my view, you are only at the beginning of effective content and you are missing out on opportunities. When formulating a content strategy, I therefore Australian Email Lists to first determine the content sweet spot of a site: the place where I find the content that performs well in several respects. This provides more valuable starting points for formulating or fine-tuning a content strategy. By Australian Email Lists closely at existing content, analyzing it and improving. It you get more out of existing content and you starting points for new, additional content.

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It also depends on what the marketing objectives of your Australian Email Lists are. But I count something in the content sweet spot and therefore in the top-performing content if it meets at least three of the following criteria. And the more, the better. Many visitors who stay on the page (much) longer than Australian Email Lists Visitors share the page with others The page is related to your offer The page provides desired actions or reactions A good or rising position in Google 1. Many visitors and longer than average stay on the site Depending on Australian Email Lists size of a website, I analyze the top 50, top 100 or top 200 of the most visited articles. These go to the next round, in which I select on average visit duration. Finding your top-performing

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