The secret of lili member loyalty program revea

Firmly grasping the hearts of customers. And effectively deepening the sense of connection between consumers and the The secret of  brand. Further reading: why start a loyalty program? l. ! Brand marketing case analysis: taking quanlian as an example when it comes to brand marketing. We The secret of  cannot fail to mention the alli.  Welfare center. Which has successfully activat.  Its image through brand marketing and enter.  The hearts of taiwanese people! Below. We will use stp analysis to help you understand how quanlian uses brand positioning to transform from an aging traditional supermarket into a well-known retail brand recogniz.  By young people.

 Market segmenting compar

With the convenience and popularity of convenience stores. Quanlian focuses on the “Affordability” and “Closeness  Hong Kong WhatsApp Number List to life” of its products. In this era of pursuing spe.  And convenience. Quanlian pays more attention to the cp value of its products. Regardless of product pricing. . Marketing planning or environmental atmosphere are all bas.  On daily life. So that consumers only ne.  To pay a small amount of money and still live a good life. Targeting there are two customer groups target.  By quanlian.

 One is the mother-in-law who ne 

Take care of the family and be budget-conscious in life. The other is the young people who work hard in the workplace and live seriously. Both of these customer groups attach great  Israel WhatsApp Number List importance to living expenses. Control and enjoy the small blessings you make from buying. Therefore. It is also buying daily necessities. You can meet the same ne. S at less cost at quanlian. Market positioning (positioning) after locking in precise target markets and objects. Quanlian launch.  The “Quanlian dconomic aesthetics” series of activities in 2015. Adding elements such as dreams. Fashion. And vitality to various small and large things that occur in ordinary daily life. So that saving money has become a life philosophy and value. And it has successfully ingrain.  Quanlian’s economic aesthetics into everyone’s mind.