An important step in creating your B2B content strategy is South Korea Email List a content audit. This allows you to thoroughly review the content you have already created. It is often tempting to skip this step, but it is very important. You discover what doesn’t work so you can learn from it in South Korea Email List future. You look for holes in the types of content you create and the topics you cover. 6. Brainstorm new content ideas Great content ideas are at the heart of any B2B content strategy. However, sometimes finding the right South Korea Email List can be a daunting task, but it doesn’t have to be.

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Inspiration for new content is everywhere . You just South Korea Email List to know where to look. 7. Identify the types of content you want to create One of the reasons you start the content strategy process by creating buyer personas is because they help you determine what content your audience South Korea Email List and wants. Put time and effort into creating this type of content. However, keep enough room in your strategy to experiment with different types of content. You will be surprised if you find a new approach that works South Korea Email List well for you. 8. Document and execute your strategy.

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If you want to be successful in content marketing, it is South Korea Email List that you take the time to document your strategy. Part of what makes documented strategy so powerful is that everyone on your team, from marketing executives to sales leaders to senior managers, can see what your South Korea Email List is working on and how you are communicating with your audience. Get started and create a document detailing your entire content strategy, including: goals, buyer personas, buyer journey, voice and tone, content ideas, and South Korea Email List types of content you’ll be creating. Share this with everyone in the company so that everyone is on the same page.

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