Personal texts ensure more trust among your readers and a higher conversion*. And they also read well. But how do you ensure that your texts feel really personal? In this blog I will give you 9 tips that you can apply immediately. New on Frankwatching The power of the word ‘because’ sat How Vanuatu Email List we shop in 2030? fri 11 handy Gmail tips to tackle your inbox fri A look into the future of social media [6 trends & AR case] do How to write juicy content on a boring topic [13 tips] do A personal text. What is that anyway? You can say that a text is personal if readers have the feeling that there is a person behind the text. That they do not read text from a computer, but from a human being of flesh and blood.
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That sounds logical, but certainly in a digital environment there can be a great distance between writer and readers. The feeling that the text comes from a real person is what computer science and psychology experts call ‘ social presence ‘. In other words: social proximity. How do you stimulate Vanuatu Email List social proximity in your texts? Nine tips: Write like you talk Play on emotions Close the distance to your readers Quote real people Talk to your readers Process yourself in your texts Use photos of people Tell something about yourself For advanced users: record your texts 1. Write like you talk This tip is very simple: do you want to write a personal text?
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Then write as a person. So write as you speak. In practice this means short sentences and clear language. Connect with your target audience and write your story as you would tell your readers over a cup of coffee. So do not: “Upload your invoice in the field below to prove the costs incurred in Vanuatu Email List to be able to declare them.” But: “Upload your invoice below to get your money back.” Your text must of course remain legible. So don’t write literally as you speak. Then you will probably get a text full of hmm’s and uhh’s. Your readers will not be happy about that.