One focuses on how illegal content is spread and the other on anti-competitive behaviour. It is in the latter that the power to force large technology companies to fragment to curb abuses of market position is contemplated. They also include the Find your phone number possibility of far-reaching fines. Between 6 and 10% of the companies’ global income. The rule does not speak of any company specifically. But as the Journal recalls. It is very clear who is the objective of this legislative package in the event that it is finally approved. The target on the big American technology companies.
Which have absolute dominance of the market. Apple. Facebook. Amazon Alphabet (the corporate name of Google) are the great potential affected. Their problems in Europe do not end. Moreover. In the European Union. The UK may be leaving the EU in a matter of days. But that won’t save tech companies in the space legal trouble. The UK has already announced Find your phone number that it plans to create a law to prevent “online harm” that will force both search engines and social networks to act against illegal and harmful content. The fines for not doing so will reach 10% of your worldwide income. It is also working on a rule to limit market dominance. Just as the European Union is doing.
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What will follow Returning to the EU rules. These will now be debated and will then have to be approved by both the Council of Europe and the European Parliament. When they reach that last step. They will become law for all the countries of the European Union and. Possibly. The most important package of measures for the internet industry since the approval of the Find your phone number European data protection law. Of course. The tech companies have already spoken out. Although. As they point out in the Journal. They have been cautious with their assessment. In the past they have already accused this type of legislative measure of being a drag on innovation. But. Perhaps. The most interesting movement to understand what tech companies are doing against these types of measures is in an article published a few days ago by The New York Times : Silicon Valley has increased the pressure from its lobbyists in Brussels.
A global trend. In fact. Fastcompany has tried to reveal why “poop games” are the big winners of this year’s Christmas campaign. What all the kids ask Santa Find your phone number for. The why is also a key element that helps understand consumers and how we change as a society. Toys that go to the bathroom are not a novelty. In the early 1990s. For example. A Nenuco who drank and puffed. But also used a bedpan after drinking water from a pink bottle. Was successful. But what is happening now is that its popularity has grown and that toys have also become more diverse.
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They are not dolls to play “moms” (and of which we could open a whole melon in questions of gender and stereotypes). But toys related to poop in a much broader and more transversal way. Toy designers have done it all. One of the winners in the United States is. For example. A flamingo with a WC. Scatological toys work because children love them (both the toy that Find your phone number defecates as an object. And making scatological jokes) but also because we have changed as a society. “We have realized that there has been a cultural change in how comfortable people are with the concept.” says Hasbro’s head of product development. Dean Carley. To the US media. The topic is no longer taboo and the toys are simply fun.